Martine Rose appointed creative director of Balenciaga
The British-Jamaican designer replaces Pierpaolo Piccioli, who was dismissed after just 18 months. She signals a change in direction for the Kering group's fashion house.
Kering, the French luxury group, announced on Friday that British designer Martine Rose will become the new creative director of Balenciaga, following Pierpaolo Piccioli's departure after just 18 months. Kering CEO Luca de Meo stated that the appointment is part of their ambition to keep Balenciaga at the forefront of innovation, creativity, and culture.
De Meo has been focusing on management overhauls at various smaller houses within the conglomerate, aiming to boost sales at flagship brands Gucci and Saint Laurent. De Meo, a former Renault chief, is addressing industry-wide challenges such as weaker demand from China and concerns about consumer spending across the global economy.
Rose, 45, launched her own menswear label in London in 2007, inspired by rave and hip-hop scenes, punk, and football. She has staged unconventional shows in locations like alleys and climbing gyms to attract younger clients. Rose previously served as a consultant for Balenciaga's menswear line from 2015 to 2018 under designer Demna, now at Gucci.
Known for challenging fashion norms and masculinity, Rose's work bridges underground culture and the international fashion establishment. Kering added that Rose's first show for Balenciaga is scheduled for February during Paris Fashion Week.
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