Indian Cancer Society Launches Unique Double Ring To Help Smokers Quit, Unveils 'Muh Dikhai' Awareness Film
Mumbai: A specially designed double ring that makes it difficult to hold a cigarette is the Indian Cancer Society’s (ICS) latest initiative to help people quit smoking. Launched as part of the society’s Platinum Jubilee celebrations, the ring has to be worn across two fingers and is designed to interrupt the habitual action of holding a cigarette. Every time a person reaches for a cigarette, the…
Mumbai: The Indian Cancer Society (ICS) has introduced a unique double ring as part of their Platinum Jubilee celebrations, aimed at assisting smokers in quitting their habit. The specially designed ring, to be worn on two fingers, is intended to disrupt the typical action of holding a cigarette. Every time an individual attempts to light up, the ring serves as a physical reminder of their commitment to quit, thereby supporting them in resisting the urge to smoke.
The ring will be offered for free on the 'Wear No' and ICS websites. Complementing the ring, the society has also released a short film titled 'Muh Dikhai'. This film endeavors to increase public awareness regarding tobacco use, the dangers of oral cancer, and the significance of leading a healthy lifestyle. Unlike traditional cancer awareness campaigns, 'Muh Dikhai' employs relatable scenarios to prompt viewers to contemplate their own habits.
The film will be promoted across various media channels for maximum reach. ICS emphasizes that while many are deterred by cancer due to fear of diagnosis, early detection remains crucial, particularly for oral, breast, and cervical cancers. The society aims to shift public attitudes by encouraging regular health screenings. The initiative seeks to challenge the fear and misconceptions surrounding cancer, aiming to foster a more proactive approach to healthcare.
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