Grab seeks to monetise Thai cultural appeal
Grab Thailand is capitalising on Thai culture and traditional wisdom to increase revenue from tourists while supporting the country's economic growth.
Grab, a Thailand-based platform, is leveraging the country's rich cultural heritage and traditional wisdom to monetize its services and support economic growth. The company reported that its ride-hailing and delivery services for international visitors contributed 15 billion baht to the Thai economy between 2023 and 2025. Grab is now urging the Trade Competition Commission of Thailand to reconsider upcoming regulations governing the trade practices of digital ride-hailing and on-demand delivery platforms, citing stable gross profit rates of 30% for food delivery and 20% for ride-hailing.
The company aims to connect 54 million Southeast Asian users with local communities, with tourists accounting for about a quarter of its user base in Thailand. Grab's TASTE framework aims to link transport, food delivery, and shopping with cultural tourism, traditional arts, community commerce, and culinary heritage, targeting high-value cultural tourists to promote destinations, restaurants, and local products.
Brief written by urgent.news from Bangkok Post Business's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
