Google Brings Gemini-Powered Business Profile Tools to Workspace

Google is integrating its Gemini artificial intelligence more closely with local business management tools. Starting June 10, 2026, eligible businesses can link their Google Business Profile (GBP) to Gemini, allowing AI to assist with updating profile information, drafting posts and responding to customer reviews. This connection aims to streamline day-to-day business management, especially for small businesses and agencies responsible for multiple locations.

Google Business Profile is a key source of business information across Google Search and Maps, making accurate profile maintenance crucial for customer experience. The new Gemini integration may reduce the hassle of coordinating profile updates among distributed teams. While it does not guarantee better search rankings or direct impact on search performance, it can make the process of turning approved business details into customer-facing content faster and more consistent.

Google also introduced Business notebooks, which act as a centralized data repository for Gemini to access relevant information during conversations. However, the quality of assistance depends on the accuracy of the data stored in these notebooks. Businesses should use the notebook and profile connection as a tool to support existing verification processes, not as a replacement for it.

Google's September 2026 Workspace update further expands Gemini's capabilities, allowing AI to interact with third-party business tools through Model Context Protocol (MCP) integrations. This broader cross-app functionality suggests a future where Gemini can work across various business platforms, but businesses should verify these capabilities in their specific Workspace and Gemini accounts.