From first steps to active ageing: How PCF is rethinking care for Singapore

After 40 years, the PAP Community Foundation (PCF) is charting a new course, bolstering services for both children and seniors while adjusting to evolving community needs. CEO Victor Bay reflected on conversations with staff and members across generations, noting widespread appreciation for PCF's growth and commitment to serving the community effectively.

PCF Sparkletots Preschool, as Singapore's largest preschool operator, serves over 40,000 children across more than 350 centers. PCF Sparkle Care, providing rehabilitation, day care, and active ageing programs, assists more than 30,000 seniors. The charity division has benefited 46,000 individuals through various initiatives, including financial aid, experiential learning, and opportunities for social interaction.

Looking forward, PCF aims to expand facilities and programs to align with changing community demands. The preschool sector is witnessing new approaches in early childhood education, while Singapore's aging population intensifies the demand for eldercare services. PCF Sparkletots is adapting its approach to meet these expectations by continuously refining its curriculum and expanding access to quality, affordable, and inclusive early childhood education.

Its programs, such as Sparkleway Music and STEMIE, foster curiosity, creativity, and confidence in young learners.

Despite the increased responsibilities of preschool educators, PCF recognizes the need to support their professional growth. Over the next three years, the preschool arm will invest S$20 million in staff development, doubling the previous three-year investment. Dedicated roadmaps will provide clearer career pathways and opportunities for educators to enhance their capabilities.

Training in coaching, people skills, and creating a positive workplace culture will be crucial. Additionally, creating inclusive learning environments where children with diverse needs and backgrounds can engage meaningfully is a priority. PCF Sparkletots has developed a checklist of universal practices to improve classroom access and participation for children with varied needs, which will be shared with the early childhood sector to benefit children beyond PCF.

PCF Sparkle Care, the eldercare division, has grown to a network of 20 centers, becoming Singapore's third-largest day care and rehabilitation provider. The organization aims to introduce activities reflecting seniors' changing interests, ranging from cultural arts and heritage experiences to gaming sessions and a golf simulator.

PCF Sparkle Care envisions eldercare spaces as welcoming second homes, co-created by seniors to cater to their aspirations and lifestyles. With Singapore now a super-aged society, addressing the needs of a growing senior population is crucial. While significant efforts have been made to support frail residents, there is a growing need to engage young seniors through activities that align with their interests, moving beyond traditional options.

By 2027, PCF Sparkle Care aims to operate 25 centers islandwide, enabling more seniors to remain healthy, independent, and connected within their communities.