From Amish softball to cinematic self-portraits: VSCO reveals the final batch of billboard-bound images in its photo contest
The photography platform has announced the final images from The Fifty – an ongoing project celebrating photographers across the US
VSCO has unveiled the concluding set of 25 images chosen for The Fifty, an ongoing tribute to photography across the United States. The initial round of 25 selections was announced in September, with each image making its way onto billboards or large-scale public displays throughout October. The final batch of 25 photographs showcases a diverse range of photographic genres and styles.
Among the most captivating images is a photograph from Kentucky, taken by photographer Maddie McCuddy. The Yoder family, members of the Old Order Amish, are captured playing softball outside their children's two-room schoolhouse in Mays Lick. McCuddy, who focuses on capturing intimate and emotional moments in her series "Where Time Stands Still," shared that she is dedicated to preserving the quiet and personal aspects of rural life.
Another image that made The Fifty is a vibrant summer scene of wakeboarding on a lake, photographed by Fargo, North Dakota-based commercial architecture and interior photographer Chase Evert. Evert shared that a photograph has the power to capture an entire weekend in a single frame, evoking nostalgic memories of carefree days with friends.
Oklahoma-based conceptual photographer and educator Alex Eischeid also secured a spot in The Fifty with her cinematic self-portrait. Eischeid, known for her ability to find beauty in unconventional spaces, captured an image of a storage unit in Norman. Her goal was to challenge the notion of beauty by focusing on spaces that are often overlooked. Eischeid expressed her appreciation for shooting in less conventional locations, as she believes it adds a unique perspective to her work.
The final 25 images from The Fifty will be displayed across various billboards and public display installations, culminating in a wheatpaste poster exhibition in Miami. This exhibition will run for four weeks and will be held at 20 locations, showcasing the photographers and their work in the lead-up to the Art Basel Miami Beach fair. Photographers participating in this exhibition include Weston McGhee from Idaho and Constance Jaeggi O'Connor from Colorado, among others.
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