Elon Musk once said the Cybertruck would be Tesla’s ‘best product ever.’ Now he’s winding down production

Tesla CEO Elon Musk announced on Friday that the company will be winding down production of the Cybertruck at its Gigafactory Texas around the middle of next year, shifting focus to the development of the autonomous Cybercab. The decision comes after seven years of development and several production delays, which have significantly impacted the vehicle's sales performance.

Musk initially labeled the Cybertruck as Tesla's "best product ever" in 2019, but the vehicle, which starts at $92,490, has struggled to gain mass appeal and has failed to reach the production targets Musk set in 2021. In 2024, Tesla sold 38,965 Cybertrucks in the U.S., with a significant decline of 48% in 2025 to just 20,237 units.

The company's next-generation autonomous vehicle, the Cybercab, has yet to gain traction in the market, with competitors like Alphabet's Waymo already dominating the autonomous taxi space. The Cybertruck has faced numerous challenges, including federal safety investigations, price increases, and production issues. Musk remains optimistic about the Cybertruck's future, stating that the vehicle will continue to be sold for some time, but the company is now focusing on autonomous technology to drive future growth.