Daft Punk and ‘KPop Demon Hunters’ Unite in Lego Holiday Campaign
Lego is bringing together some of the biggest names in entertainment for its new holiday campaign, directed by “The Greatest Showman” and “Better Man” filmmaker Michael Gracey. Set to Daft Punk’s 2000 hit “One More Time,” the 74-second commercial takes viewers inside a fantastical Lego workshop, where characters from across the toy company’s sprawling universe […]
LEGO has unveiled its 2026 holiday commercial featuring a star-studded cast including Daft Punk, E.T., Derpy Tiger from KPop Demon Hunters, Thor, Doctor Doom, and the Ninjago Twin Titans, all brought to life by filmmaker Michael Gracey. The action-packed video showcases a single brick embarking on a fast-moving journey through a workshop filled with familiar faces from film, music, sports, and the LEGO universe, highlighting the joy of play and the message of quality time spent with family and friends.
Research shared in LEGO's press release reveals that 89% of people wish they spent more time playing together as a family, while 24% of parents have purchased a LEGO set for themselves, knowing they would enjoy playing with it. Several sets from the commercial, such as the Ferrari F2004 & Michael Schumacher build, E.T. the Extra-Terrestrial, and Avengers: Doomsday Quinjet, are now available for shoppers to recreate the magic from the ad.
LEGO is also extending the campaign to physical stores, transforming them into holiday workshops with interactive experiences like Pick a Brick, Build A Mini, and Minifigure Factory, along with the LEGO #BuildToGive initiative, which donates sets to children during the holidays. At its core, LEGO's holiday message emphasizes the importance of making time to build, play, and connect, beyond the presents under the Christmas tree.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
