Champion deepens African market push with ART X Lagos partnership

Champion Breweries Plc is reinforcing its presence in Africa's market by participating in ART X Lagos 2026. This is the 11th edition of the art and culture fair, which runs from November 5th to 8th in Lagos under the theme 'A New Chapter, A New Decade.' Champion's involvement in ART X marks the second year in a row that the company is supporting the event, demonstrating its dedication to promoting African cultural expression.

Eric Idiahi, Group CEO of Evercorp Industries and Director of Champion Breweries, emphasized the importance of culture in shaping individual and collective identities. He stated that businesses should support creative people and platforms that keep cultural expressions alive, while also creating opportunities for new audiences to discover and participate in them.

ART X Lagos 2026's expanded portfolio showcases Champion Breweries' diverse beverage offerings. The company recently acquired the Bullet brand portfolio, which has expanded its presence in ready-to-drink alcoholic beverages and energy drinks across 14 African markets. Champion Breweries is building a broader beverage business by strengthening its commercial footprint in Africa through strategic acquisitions and investments.

During ART X Live! - the fair's flagship music and visual art experience - Bullet will be the featured partner brand on November 7th. The evening will showcase a new generation of African musical voices, including Kunmie, Lulu, and Taves, curated by Lanre Masha. The Champion Brands Lounge will be available for visitors to explore during the fair's programme on November 6th, 7th, and 8th.