Beyond the Exhibition Hall: AWE’s Waterfront Debut Offers a Glimpse of What’s Next
[The content of this article has been produced by our advertising partner.] From private jewellery viewings to stepping aboard a yacht, the Festival of Connoisseurs took visitors beyond the conventional exhibition hall. This luxury festival is the first exhibition supported by a HK$100 million government fund, spearheaded by the Commerce and Economic Development Bureau to attract large-scale,…
The Festival of Connoisseurs, a luxury exhibition supported by a HK$100 million government fund, took visitors beyond the traditional exhibition hall to the AWE Waterfront in AsiaWorld-Expo. The event, organized by Informa Markets and held from November 4 to 6, showcased yachts, prestige cars, jewellery, art, and more, connecting indoor halls with the newly developed waterfront.
The waterfront area featured a "sea-and-land dual-stage" format, allowing visitors to board yachts, examine their design and craftsmanship, and meet brand representatives, along with luxury car displays and dining experiences. To bring this vision to life, the Airport Authority Hong Kong (AAHK) collaborated with AWE, conducting site visits to international yachting events and advancing planning and design, procurement, and component prefabrication.
The construction process, from component arrival to safety testing, was completed in just three weeks, overcoming engineering and operational challenges such as wave conditions, airport height restrictions, and seabed characteristics. The result was a temporary wave attenuation system and carefully planned berthing positions, anchoring arrangements, and floating access walkways, ensuring the exhibition's safe operation.
This innovative waterfront exhibition offers a glimpse of AWE's vision for a world-class airport-city destination, SKYTOPIA, integrating commercial activity, culture, tourism, entertainment, and leisure. Organizers plan to expand this concept to a "City as Your Showroom" approach across five or six Hong Kong districts, with AWE as the hub for private museum evenings, waterfront dining, and cultural programs.
The Phase 2 expansion of AWE, targeting completion by the end of 2028, will connect indoor and outdoor spaces, allowing organizers to link venues and create synergy with SKYTOPIA, a world-class airport-city destination.
Written by urgent.news from South China Morning Post - Hong Kong's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
