Americans are getting more choosy about who receives a present this year

Americans are increasingly selective about gift-giving this holiday season, as high prices and economic concerns weigh on shoppers' budgets, according to a recent Ipsos poll. More than two-thirds of Americans plan to cut back on holiday spending in categories like dining out, travel, decorating, and hosting parties. Among those making cuts, two-thirds intend to buy fewer gifts overall, and 46% said they will be giving gifts to fewer people, up from 37% last year.

Entrepreneurs like David Brown in Georgia are prioritizing the people they care about most, such as family and close friends, while acknowledging that the economy has affected their decision to reduce gift-giving. Reciprocity seems to be lacking in the current economic climate, with two-thirds of those surveyed expecting electronics and gadgets, as well as other popular categories like toys, apparel, and home goods, to be more expensive this year.

Despite higher bills, Americans are expected to continue giving gifts, but with a more selective approach to who they consider "naughty" or "nice."