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Friday, 6 November 2026 Reading Room

Tech

Ad Pulse Lab

Ad Pulse Lab: Webcam Pulse and Breathing Next to What Viewers Say This is a submission for the Presage SmartSpectra SDK Challenge What I Built Ad Pulse Lab is an Electron desktop app for a consented ad test. A viewer watches 3 coffee ads in random order. Presage SmartSpectra measures pulse and breathing from the webcam, on the viewer's own PC. After each ad, the viewer answers two…

dev.to ·

Ad Pulse Lab is an Electron desktop app used in a consented ad test. Viewers watch 3 coffee ads in a random order while their webcam measures pulse and breathing. After each ad, the viewer rates their intent to buy the product and their level of enjoyment. The app displays body measurements alongside the viewer's responses, but it does not attempt to infer emotions or utilize facial expressions. The project was developed for the Presage SmartSpectra SDK Challenge.

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