797 of 1,071 TikTok Shop Reviews Came With No Text At All. The 1-Star Ones Talk Twice as Often
I run a visa agency in Bali. Scrapers on Apify are the other half of my week, and one of them does a narrow job: every buyer review of a TikTok Shop product in the US or the UK — stars, text, date, photos, the variant bought, the reviewer. The reason people buy review data is text: the complaints, the feature requests, the sentence that explains why 4.5 stars is not 4.9. So before writing another…
A review analysis of TikTok Shop products in the US and UK shows that 72.9% of reviews have no text. This is based on a sample of 2,035 unique reviews, with 1,483 of them containing no written text. The 274 reviews that do have text make up only 13.5% of the total. The comments tend to be short, with 65% being three words or less and 9 containing no Latin letters.
The review text over-represents the 1-star ratings by design, with angry buyers being two to three times more likely to provide text. The data shows that 5-star reviews make up 23-25% and 1-star reviews make up 53-62% of the text-free reviews. The findings suggest that when using review data for analysis, it's important to consider the fact that text is more likely to be provided for lower star ratings.
Written by urgent.news from Dev.to's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
