Xbox enters the 'faster PC launcher' arms race, its app loads faster now too

Xbox has entered the faster launcher load times race, unveiling an updated PC app for Xbox Insiders that launches up to 60% quicker and boasts overhauled navigation, simpler filters, and novel ways to organize games. Not only do home, store, and Game Pass pages load up to 50% swifter, but in-app windows open up to 65% faster—depending on device, internet connection, system configuration, and usage.

The app's library navigation has been streamlined, search enhanced, and friends and social features integrated into the main interface. While these improvements are welcome, especially the simplicity of social features, I question whether faster loading times will sway PC gamers away from Steam. My experience with the Xbox app was less than smooth, primarily due to its limited use, primarily for Sea of Thieves.

After returning to it for a high seas adventure, I found the navigation smoother. However, I'm unsure if faster loading times will significantly impact PC gamers who are already content with Steam, which has recently improved its performance as well.