Tread lightly around Malay institutions on campaign trail, analyst tells PH
Azmi Hassan says the coalition’s use of the Tabung Haji fiasco to attack Umno in the Negeri Sembilan polls failed to resonate with Malay voters.
Azmi Hassan, an analyst, advises the PH to tread lightly around Malay institutions during the campaign trail in the Melaka state election. He suggests that attacking Malay institutions or making personal attacks on rival candidates will not help PH win votes. Neither will aggressive campaigning, as seen in the Negeri Sembilan campaign where PH’s attacks on Umno over the Tabung Haji fiasco failed to resonate with voters.
Azmi believes that PH should focus on showing voters how it can govern Melaka better than BN, which won the previous election in 2021. He suggests that PH should focus on building trust with Malays, rather than attacking Malay institutions or individual candidates.
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