The ANC’s problem isn’t communication — it’s contempt
Former ANC and government communicator Chris Vick argues that the ANC’s communications failures during the local government elections are not a messaging problem, but a reflection of a deeper organisational malaise, where contempt for criticism has become contempt for voters.
Former ANC and government communicator Chris Vick argues that the party's recent failures during the local government elections are not due to poor messaging, but rather a deeper organisational malaise. This malaise manifests in the form of contempt for criticism and contempt for voters. Chris Vick, a communications consultant and former government and ANC communicator, believes that the ANC has a long road ahead if it wants to remain a significant political force in South Africa.
One of the most urgent tasks is for the ANC to rethink its communication and engagement strategies with the voters it seeks to win over. Unfortunately, the recent campaign made it seem as if the ANC had given up on persuading voters or had run out of persuasive ideas.
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