Thane MLA Sanjay Kelkar Launches Innovative QR Code-Based ‘Goseva’ Initiative Ahead Of Diwali
Thane, November 05, 2026: Breaking away from conventional festive customs of exchanging greeting cards, sweets, and gifts, BJP MLA Sanjay Kelkar has introduced a unique initiative blending Diwali celebrations with cow service (Goseva) in Thane. Amidst growing concerns over drought-like conditions and insufficient rainfall affecting water and fodder availability across various parts of the state,…
Thane, November 5, 2026: BJP MLA Sanjay Kelkar has launched an innovative "Goseva" initiative, merging Diwali festivities with cow service in the city. With water and fodder shortages across Maharashtra due to recent drought-like conditions, this initiative strives to support cattle welfare in a novel way. By integrating QR code technology, the campaign makes cow service more accessible and transparent for citizens.
Traditionally, cow service is revered in Indian culture, but modern lifestyles often prevent people from physically visiting shelters. The QR code-based system allows individuals to contribute 11 kilograms of fodder for cows, which is then delivered directly to registered cow shelters. Citizens scan the QR code on their festive greeting cards to dedicate their Goseva contribution.
Upon delivery, beneficiaries receive confirmation updates via WhatsApp, including details of the partner goshala and the fodder delivery location.
The Maharashtra Goseva Ayog, under the Government of Maharashtra, has officially endorsed the initiative. Prime Minister Narendra Modi and Chief Minister Devendra Fadnavis have also been sent festive greeting cards detailing the campaign. This tech-enabled platform allows citizens to contribute meaningfully to cattle care during Diwali, combining festive joy with social responsibility.
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