Starbucks Japan reveals this year’s lucky bag, but you’ll have to act fast to get one
Fukubukuro season starts very early for Starbucks fans in Japan. In Japan, shops, restaurants, and other companies celebrate the new year by releasing fukubukuro, a.k.a. lucky bags, surprise assortments of their wares and coupons, usually with a combined value much greater than their asking price. Back in the day, the only way to get a […]
Starbucks Japan has announced its 2027 lucky bag, but eager fans will need to act quickly to secure one. In Japan, fukubukuro, or lucky bags, are a popular seasonal offering that typically go on sale early in the year. The Starbucks Japan bag stands out due to its attractive tote design, featuring the iconic Starbucks mermaid emblem, which can be dressed up or down for various occasions.
Inside the bag, customers will find a stainless steel Starbucks Japan drink bottle, three coffee-related merch items, two bags of Starbucks coffee, a Coffee Bean Ticket, and seven drink tickets. The 2027 lucky bag, priced at 9,500 yen, is available through a pre-sale lottery system, with winners chosen from November 4 to November 15.
Winners will receive an email notification by November 25, followed by payment arrangements and the option to select a delivery date between January 1 and 7, 2027. Other festive offerings from Starbucks Japan include a Christmas-themed collection.
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