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Starbucks Could Become More Than a Coffee Company. Its Greatest Strength May Be the Problem

CEO Brian Niccol isn’t ruling out a future beyond coffee. Experts say expanding into other restaurant brands could bring more challenges than growth.

Starbucks Could Become More Than a Coffee Company. Its Greatest Strength May Be the Problem

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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