Source: Meta has decided to stop using fruit for its AI model codenames, as they didn't suit its lofty AI ambitions; its latest model was named "Watermelon" (Charles Rollet/Business Insider)
Meta is done with fruits. — The social media giant has internally decided to stop naming its AI models after fruit, a person familiar with the matter said.
Meta has internally decided to stop using fruit for its AI model codenames, a decision described by Business Insider as a branding move because the names do not align with the company's lofty AI ambitions. Meta previously used internal names such as Mango, Avocado, and Watermelon, the latter of which was the codename for its latest frontier model, Wonder Full. During a recent podcast, CEO Mark Zuckerberg and AI chief Alexandr Wang joked that they had run out of fruit names to use.
In Australia, Meta has provided an objection form that allows users to prevent the company from training its AI on their data, though ABC News AU reports the company never announced the change. While users were previously told they could not opt out due to weaker privacy protections compared to the EU, the form has reportedly been available in privacy settings since July 2025.
Digital Rights Watch advocate Tom Sulston stated that the option is buried within privacy policies and support pages, noting that Meta has not conducted outreach to users regarding the choice.
Brief written by urgent.news from Techmeme, Business Insider, ABC News AU — 3 reports on this story. Machine-written — may contain errors; check the original before relying on it.
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- Meta isn't naming its AI models after fruit anymore businessinsider.com
