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Samsung's 2027 promises have me worried for the Galaxy S27 series

How much longer will people take AI as a selling point?

Samsung's 2027 promises have me worried for the Galaxy S27 series

Samsung's recent earnings call has raised concerns about the upcoming Samsung Galaxy S27 series. While the company pledged to expand its foldable lineup and enhance the distinct character of each model, the focus on artificial intelligence is a cause for worry. Samsung's Galaxy AI is at the forefront of their mind, but recent studies show that only 26% of buyers would change from their current phone maker for certain AI tools, and over a third actively dislike AI.

Even among tech enthusiasts, only 11% of U.S. readers let AI features sway their buying decision. Despite Samsung's strong financial performance, with operating profit up 780% year-on-year, the tech giant's decision to focus on AI over hardware improvements has raised doubts about the appeal of the Galaxy S27 series. Battery life and camera improvements, which buyers prioritize, were notably absent from the company's announcements, leading to skepticism from some readers.

Written by urgent.news from Android Police's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

Also reported by 1 other outlet

Read the original at androidpolice.com →

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