Sabah targets premium coffee market with Ranau plantation

Sabah aims to establish a premium coffee industry around its highest-altitude coffee plantation in Ranau, creating economic opportunities for local farmers. The plantation, situated at an elevation of 1,300 meters above sea level, has been recognized as the country's highest altitude coffee plantation by The Malaysia Book of Records. Deputy Chief Minister Datuk Seri Masidi Manjun highlighted that the recognition could translate into tangible economic benefits for the farmers.

Masidi, who is also the state finance minister and Karanaan assemblyman, emphasized that farmers should not be seen merely as producers of agricultural commodities, but as entrepreneurs in the premium coffee industry value chain. The domestic coffee market is valued at approximately RM4.4 billion, with over 6,400 cafes nationwide, according to figures presented at the Malaysia Cafe Expo 2025. Ranau's specialty coffee reportedly sells for between RM50 and RM65 per 250g pack, indicating its potential in the premium market.

Masidi outlined three priorities for the industry: boosting production, developing the value chain from cultivation to marketing, and attracting more young agropreneurs. He stated that the state Agriculture Department should collaborate with the Ministry of Agriculture, Fisheries, and Food Industry to create an action plan encompassing post-harvest facilities, mechanization, training, research, and broader market access.

He also encouraged growers to pursue relevant certifications such as myGAP and myOrganic to enhance quality assurance and improve access to premium markets.

Masidi expressed his aspiration for a Sabah highland coffee brand or café chain to gain nationwide recognition.