Pixar cofounder Ed Catmull, 81, says the smartest AI-era career move is to help build what comes next
Pixar cofounder Ed Catmull explains why he thinks workers should engage with AI, rather than stand on the sidelines.
Pixar co-founder Ed Catmull, 81, offers guidance for navigating the AI era. In a recent interview, Catmull emphasized the importance of fully embracing the technology, regardless of one's initial feelings about it. The key, he said, is to engage with AI by learning and adding to its capabilities, collaborating with both the toolmakers and fellow artists to shape its future.
Catmull, who joined Lucasfilm in 1979 to lead its computer division and later co-founded Pixar in 1986, believes that every major technological advancement brings both opportunities and challenges. He used the rise of the internet and social media as an example, noting that while the internet democratized information, it also led to the spread of disinformation.
Catmull sees AI as a similar force, expecting it to create new possibilities while also presenting new problems. He likened the situation to the internet and social media, emphasizing that the nature of the beast remains the same, and our role is to determine where we stand in terms of engaging with and developing AI for its beneficial applications.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
