Nine in ten Singaporeans use AI. Only a third are comfortable with it

A report released by We Are Social and Meltwater has revealed that 89.9% of Singapore internet users aged 16 and above have used an AI tool in the past month, despite only 34.6% feeling comfortable using them. This gap between habit and confidence is the most significant finding in the Digital 2027: Singapore report. ChatGPT is leading the way, with 48.7% of users employing it, followed by Google Gemini at 29.8%.

However, search engines are far from obsolete, as 88% of users still utilize traditional search engines monthly. The monetisation of AI in Singapore is also lagging behind, with only 8.1% of internet users paying for an AI subscription. The report highlights that Singaporeans are leaning on a technology they do not fully trust, a pattern that has been common in search engines and social feeds.

While AI comfort levels are respectable at the ninth global position, the trust deficit is evident, with barely a third of users expressing comfort in using AI. For marketers, the report emphasizes the need to understand how brands show up from search, social, and AI answers.