Nile Rodgers Defends His Use of AI in New Music Video: “You’re Being Hypocritical”

Chic bandleader Nile Rodgers has come under fire for his use of AI in his new music video for a 2020 charity collaboration with Rebecca Ferguson, "The Christmas Song." Fans are accusing Rodgers of being a "freak" for turning to AI technology, prompting him to defend himself against criticism. Rodgers claimed that he is not being hypocritical, as he uses AI daily in his life, such as using Instagram and Google.

He further argued that his method of using AI, which involved creating mood boards and storyboards and then having AI execute instructions, is similar to traditional filmmaking techniques. Rodgers even cited the cost of the traditional production, which would have amounted to around $100,000. He also pointed out that his approach to AI usage has a clear distinction from other forms of AI like social media algorithms or GPS directions.

Rodgers has previously expressed support for generative AI, describing it as a "wonderful tool" and praising the impact of sequencers on music production.