Mélenchon’s mission for his young fans: Debate boomers on Facebook
The leftist presidential candidate is betting that his young supporters can win over their parents on the old-school social network.
Jean-Luc Mélenchon, the 75-year-old candidate for next spring's French presidential race, is strategizing to appeal to older voters by encouraging his younger supporters to engage on Facebook. At 75, Mélenchon may be the oldest candidate in the race, but his progressive platform has attracted a significant number of younger voters – over 40% according to a recent poll.
Younger voters are more likely to use social media platforms like TikTok and Snapchat, while older demographics tend to favor Facebook. Despite Facebook being a less popular platform among younger voters, Mélenchon's campaign believes that getting his supporters to engage on Facebook could be a decisive factor in the race. The campaign has been using WhatsApp to rally activists and share content, aiming to convince older voters who may still be undecided about the presidential race.
Written by urgent.news from Politico EU's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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