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LIV Golf Just Collapsed. It Spent $5 Billion Renting an Audience Instead of Building One

LIV Golf proves that all the money and star power in the world can buy attention, but it can’t manufacture the one thing that keeps a business alive: people who genuinely care

LIV Golf Just Collapsed. It Spent $5 Billion Renting an Audience Instead of Building One

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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