Korea Square draws 26,000 visitors in Hong Kong with 2-day cultural festival

In Hong Kong, Korea Square 2026, a two-day cultural festival, attracted approximately 26,000 visitors over the weekend, marking a significant increase from last year's attendance and showcasing the growing local interest in Korean culture. Organized by the Korean Cultural Center in Hong Kong, the event took place at PMQ's Courtyard & Marketplace and QUBE performance venue, transforming the central cultural complex into a vibrant hub of Korean food, beauty, music, entertainment and design.

This year's festival, now in its sixth year, saw more than 50 Korean companies, Hong Kong-based brands, creators and public institutions participate. Among these were tech giants Samsung and LG, mobile game developer Com2uS, and several organizations such as the Korea Tourism Organization, the Korea Trade-Investment Promotion Agency, the Korea Agro-Fisheries and Food Trade Corp., and the Korea Creative Content Agency.

Visitors had the opportunity to explore booths featuring a variety of Korean offerings, including traditional foods, alcoholic beverages, and beauty products. The festival not only provided a platform for Korean businesses to connect with local audiences but also served as a celebration of Korean culture, drawing a near-tripled number of visitors compared to the previous year.