INTERVIEW: Club CEO Cramer feels Dortmund's "closeness" to it's fans outshines silverware drought

Despite Dortmund's limited success in winning the DFB-Pokal in the past decade, club CEO Carsten Cramer believes the team's close relationship with fans sets it apart from other major clubs. Speaking to multiple media outlets, including Bulinews.com, Cramer emphasized that fans view Dortmund's actions and approach as special. The CEO confirmed that when Dortmund travels to the US or Japan for preseason training, they make an effort to open their doors to fans and make them feel part of the club.

This approach differs from the more business-oriented or entertainment-focused strategies of other major clubs.

Cramer stated that Dortmund's digital channels aim to invite international supporters to become part of the club, and while they might not offer trophies or star players, they provide a unique and close experience that appeals to hardcore supporters. The BVB chief added that even other fans may have a fondness for Dortmund, which is not a complaint for the club.

Instead, Cramer highlighted that feedback from fans is valuable for the club's development, and that the team strives to honor their supporters through their actions. He also mentioned that traveling the world and receiving positive feedback on their efforts helps the club adapt to the needs of its international fanbase. Cramer concluded that while Dortmund may not be growing as rapidly as expected in Germany due to a saturated market, expanding their international presence could provide opportunities for future growth.