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How ‘deep reading’ can cure your brain rot

Everyone has something to say about the state of reading in 2026: Reading comprehension scores in the U.S. have continued to decline . Many college students cannot make it through an entire book . The majority of Americans reported reading five or fewer books the previous year, according to a 2025 Pew Research survey. Yet, at the same time, a growing number of Gen Zers are identifying as readers.…

How ‘deep reading’ can cure your brain rot

In an era dominated by smartphones, artificial intelligence, and information overload, the concept of "deep reading" has gained attention as a remedy for mental fatigue and cognitive decline. According to recent studies, Americans are reading fewer books than ever before, with many college students struggling to finish even a single book. However, the focus should be on how we read and whether we are engaging in deep reading rather than simply counting the number of books read.

Deep reading, also known as "close reading," is a more thoughtful and critical approach to consuming written content. It involves absorbing information at a slower pace, analyzing the text, and connecting with the characters or ideas presented. This method of reading has been shown to improve comprehension, reduce stress and loneliness, and even counteract misinformation.

Unlike shallow scrolling through social media feeds or constant online consumption, deep reading encourages readers to engage with the material on a deeper level. It can help develop empathy, improve cognitive abilities, and foster a better understanding of others. By practicing deep reading, individuals can build critical thinking skills that are increasingly essential in the face of AI-driven misinformation and digital media polarization.

To cultivate deep reading habits, experts recommend setting goals centered around time spent reading rather than the quantity of books completed. Rather than rushing through content, readers should slow down, take their time, and reflect on the material. This approach not only improves comprehension but also allows readers to better navigate complex information, making them less susceptible to false narratives and demagoguery.

Written by urgent.news from Fast Company's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

Read the original at fastcompany.com →

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