Google Play could finally catch up to Apple and Steam with this long-missing store feature

Google Play has long been without a native feature to gift app purchases to other users. However, it now seems Google is preparing a system that will allow buyers to gift games to their friends, complete with a personalized note. Interestingly, recipients would also be able to return titles they no longer desire.

Currently, gamers are frustrated by what they perceive as an attack on physical media. As more and more games are being distributed online, it's becoming increasingly difficult to obtain the latest releases on optical discs or cartridges. Despite Android's long history of app distribution over the internet, its store still lags behind in features compared to competitors like Apple's App Store and digital gaming platform Steam.

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