From Ticketing To Vocals, The ‘Mind-Blowing’ Ways Concerts Are Using AI

In recent years, AI has been making its way into the live music industry in various ways, improving the overall experience for both artists and attendees. One example is Trent Reznor's use of L-Acoustics' Source Intelligence during the Peel It Back Tour, which allowed him to deliver crystal-clear vocals without any background noise. This technology identifies an artist's voice in real-time and filters out any other distractions on stage.

Beyond enhancing vocal clarity, AI is also being utilized by newer companies and even by established ones like Suno. Suno has hired former Ticketmaster executive Michael Chua as vp/GM of its Suno Live Experiences division, which focuses on bringing AI-powered concert experiences to fans.

Concert ticket scalpers have taken advantage of AI as well, employing more bots than ever to purchase tickets. RAYE reported a significant increase in fake registrations for her show in London's Royal Albert Hall, but AI is also being used by legitimate ticket vendors to combat this issue.

AI is also revolutionizing marketing efforts for artists. Platforms like Laylo and HIVE help artists send out SMS, email, and social media campaigns to their fans. Laylo, in particular, claims to have seen a significant shift in how clients use their products, with many using artificial intelligence for 100% of their email, SMS, and ad campaigns.

Ticket prices have also been impacted by AI, as companies like SeatGeek have started to use it to determine optimal pricing strategies for artists. SeatGeek's TourIQ product analyzes data from past shows and other performances in a given market to provide a price recommendation for each seat in a venue. This helps ensure that tickets are priced correctly and not sold to bad actors using bots.