Football fans angry at sponsor's link to porn actress
A Leicester City fan group hits out at BC Game's choice of brand ambassador.
Leicester City supporters have expressed outrage after the club's main sponsor, BC Game, appointed a porn actress as an ambassador. BC Game, an online gambling company, named Eva Elfie as a brand ambassador on social media, stating "Welcome to BC Game Eva Elfie! Let the fun begin." The Foxes Trust, Leicester City's official charity, condemned the partnership, stating that gambling and pornography could have devastating impacts on people's lives, particularly young people.
The trust, which is "dismayed and discontent" with BC Game being the club's front of shirt sponsor, said partnerships like these link gambling and pornography to Leicester City, which goes against the club's values. BC Game defended the partnership, stating that Elfie has an "established presence in gaming communities" and that she has built a "genuine relationship through passion and consistent content creation."
Leicester City has acknowledged the concerns and is in discussions with BC Game to find a mutually acceptable resolution.
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