Fired Good Good Exec Sues for $1M, Denies Approving Controversial Ad
Good Good’s former CEO cast blame for the ad on its marketing team.
Former Good Good Golf VP of brand and marketing Jeffrey Lefkovits has filed a $1 million defamation lawsuit against Good Good and former CEO Matt Kendrick. The lawsuit alleges that Kendrick falsely claimed Lefkovits and his marketing team approved a controversial ad featuring a "shoving scene" where Good Good co-founder Garrett Clark shoved a woman to the ground.
According to the lawsuit, Kendrick shifted responsibility to Lefkovits without investigating the ad's creation, despite Lefkovits having no knowledge of the final shot. The controversy led to the cancellation of Good Good's partnerships with Callaway, the PGA Tour, and Golf Channel, and caused major retailers to remove Good Good merchandise from their shelves.
Lefkovits claims his termination tarnished his professional reputation and made it difficult for him to find new employment.
Written by urgent.news from Front Office Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
