Dr. Doom Is Taking Over Dave and Buster’s in Lead-up to Avengers: Doomsday

Dr. Doom, the Marvel villain, is taking over Dave and Buster's arcades in anticipation of the upcoming Avengers: Doomsday movie. The entertainment chain has fully embraced the Marvel villain for a comprehensive campaign, with select locations already featuring "Doomsday Zones" dedicated to the Avengers takeover.

Upon entering the Dr. Doom archway, visitors will encounter a collection of Marvel games and activities, along with new D&B drinks and prizes. Jeremy Tucker, Dave & Buster's chief marketing officer, noted that they have given Doom control over their brand, renaming the establishment Doom & Buster's.

The campaign includes new Marvel-themed games such as Doom & Buster's Cosmic Invasion, Avengers: Roller Race & Battle, Human Crane, Mystery Crane, Thor's Hammer Strike, and The Arena Smash N Win. The big headliner, Cosmic Invasion, has been adapted into a fully stocked arcade cabinet for the campaign.

Doomsday Zones will also feature an Avengers Funko pusher, while kiosks will offer Avengers-themed prizes like Collectible Power Cards. Throughout the campaign, 'DOOMHOUR' will strike at random times, providing customers with double tickets on green swipe games. Dave & Buster's Rewards members will receive a 24-hour heads-up about DOOMHOUR, while others will simply receive an alarm.

In addition to games and prizes, Dave & Buster's bars will serve Doom-themed drinks, including the Doomsday's Dominion, Multiversal Mule, Fantastic Flight, Panther's Potion, and Captain's Punch. Marvel has been collaborating with various brands, including KFC and the MLB, in preparation for the movie's release on December 18.

Dave & Buster's has transformed its entire business into an immersive celebration of Avengers: Doomsday, according to Lylle Breier, EVP of Partnerships, Promotions, and Events at The Walt Disney Studios. The campaign aims to extend the Marvel story beyond the theater and into the real world in a unique way.