Dodol sales double amid Melaka election campaign
MELAKA: Sales of traditional Melaka dodol have doubled for a local producer, driven by an influx of political party campaign teams and visitors from outside the state during the 16th Melaka election campaign.
MELAKA: The local producer of traditional Melaka dodol has seen a significant increase in sales during the 16th Melaka election campaign. Nur Aliyah Zaidi, 28, explained that the influx of political party campaign teams and visitors from outside the state played a major role in boosting customer numbers. Many visitors took the opportunity to purchase dodol as souvenirs for their families back home, while others bought it for their own consumption.
Political party campaign teams typically increase their visits towards the end of the campaign period, with some placing bulk orders to distribute the delicacy among villagers or serve it during community programs. The family business of making dodol has been operating since 1960, with the recipe passed down through four generations.
Currently run by Nur Aliyah, her grandmother Echa Ngah, and her father, the business continues to use traditional wood-fired cooking methods, resulting in a distinctive aroma and texture compared to machine-made products. The family sells dodol in various packaging options, from jars containing 36 pieces for RM40 to smaller packs of 12 pieces for RM13.
They are open daily from 9am to 9pm and often receive visits from school students eager to learn about the traditional delicacy's production process.
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