Disgruntled estate agents plan rival to property site Funda

A group of disgruntled Dutch real estate brokers are planning to launch a rival online property marketplace called Homek, aiming to challenge the dominant platform Funda. Homek's founders claim it will be a fair, transparent alternative without expensive packages or paid priority. The new platform is expected to launch in March 2027, once it has attracted at least 1,000 agents or raised €1 million in funding.

Unlike Funda, Homek will only accept certified brokers affiliated with industry associations, and these agents will share in the profits. Homek's website boasts fair rates, equal opportunities, and control for affiliated brokers and offices. Funda, established in 2001 by the brokers' association NVM, dismisses concerns about the competition for now, stating that healthy markets encourage competition.