Deion Sanders resolves lawsuit over 'Prime' logos, case dismissed
Colorado coach Deion Sanders has resolved a federal lawsuit that accused him of ripping off the man who said he created Sanders' 'Prime' logos.
Colorado football coach Deion Sanders has resolved a lawsuit against him that alleged he ripped off a Nebraska graphic designer, Alan Tipp, for allegedly creating the "Prime" logo for Sanders and not being compensated for it. Tipp initially filed the lawsuit in January 2025, claiming he had created the P21ME and TRUTH logos for Sanders in 2011, with these logos later being used on Colorado gear.
Sanders' attorneys denied these allegations, stating that the logos were part of his previous endorsement deal with Under Armour and that Tipp never owned any rights to the logos. The joint stipulation filed by Sanders and Tipp's attorneys indicated that the case would be dismissed with prejudice, meaning that Tipp could not refile the case.
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