Columbia Sportswear president sells $26,551 in shares

Columbia Sportswear Co. President Peter J. Bragdon sold 375 shares of the company's stock on November 2, 2026, for a total of $26,551, according to a recent SEC filing. The sale occurred as the stock was trading near its 52-week high of $72.63, with shares up over 30% year-to-date. On the same day, Bragdon also acquired 375 shares by exercising employee stock options, which had been granted in 2017 and became exercisable in 25% increments on each of the first four anniversaries of the grant date.

Following these transactions, Bragdon directly holds 28,950 shares of Columbia Sportswear common stock, with an additional 2,250 shares held indirectly by his children. Despite the recent share sale, Columbia Sportswear reported strong financial results for the third quarter of 2026, surpassing Wall Street expectations with earnings of $1.66 per share on revenue of $962.6 million.

UBS raised its price target for the company from $47.00 to $49.00, citing improving U.S. demand trends and confidence in the long-term growth potential of Columbia's outdoor brand portfolio.

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