Columbia Sportswear CFO Swanson sells $275,800 in stock

Jim A. Swanson, Executive Vice President and Chief Financial Officer of Columbia Sportswear Co, divested a portion of the company’s shares on November 3, 2026. The CFO sold 3,940 shares, amounting to $275,800, at a rate of $70.00 per share. This transaction occurred as Columbia Sportswear’s stock traded near a recent 52-week high of $72.63.

Shares have shown an 11% increase in the past week and a 38% rise over the last year. Prior to selling, Swanson had acquired the same number of shares through the exercise of employee stock options, purchased at prices between $55.53 and $57.95, totaling $223,708. The options, granted in 2017, became exercisable over a span of four years.

Following these sales, Swanson now directly owns 16,877 shares of Columbia Sportswear common stock. The company maintains a P/E ratio of 15.3 and is considered undervalued by InvestingPro, which provides additional insights and financial metrics. Columbia Sportswear reported strong third-quarter earnings for 2026, surpassing analyst estimates with earnings of $1.66 per share on $962.6 million in revenue.

This performance was attributed to robust direct-to-consumer sales, improved margins, and earlier-than-expected wholesale shipments. UBS upgraded its price target for the stock to $49.00, reflecting confidence in the company’s long-term growth prospects.