Champion Brands Showcase Expanded Beverage Portfolio at ART X Lagos 2026

Champion Breweries Plc is displaying its expanded beverage range at ART X Lagos 2026, part of its dedication to honoring African creativity, culture, and shared experiences. The 11th edition of ART X Lagos takes place from November 5 to 8, 2026, at the Federal Palace, Lagos, with the theme ‘A New Chapter, A New Decade.’ This theme aligns with Champion's expanding brewing heritage and new ventures into beverage categories and markets.

This marks the second year Champion has backed ART X Lagos, showcasing its continuous support for platforms celebrating African cultural expression. Eric Idiahi, Group CEO of Evercorp Industries and Director of Champion Breweries, emphasized that culture is a powerful medium for expressing identity and aspirations. Champion Brands will present its diverse beverage portfolio in the form of the Champion Brands Lounge, a relaxed space for visitors to explore the group's offerings among the art and culture on display.

The lounge will feature brands from Champion Breweries, such as Champion Lager and Champ Malt, Bullet Black ready-to-drink alcoholic beverage, Bullet Blue energy drink, Harmattan Vodka Soda, Éclat No Sugar Co., and Bitter botanical sparkling drinks. This expanded portfolio highlights Champion Brands' strategic move towards building a diverse, global beverage business.

A key step in this direction was the acquisition of the Bullet brand portfolio, bolstering the group's position in ready-to-drink alcoholic beverages and energy drinks, and expanding its commercial reach across 14 African markets. Champion Brands' partnership extends into music through ART X Live!, the fair's headline music and visual art event on Saturday, 7 November.

Bullet will serve as the featured brand for the evening, presenting a lineup of emerging African musical talents like Kunmie, Lulu, and Taves. Curated by Lanre Masha, the event will celebrate musical traditions while exploring new sounds and forms of expression. Visitors can enjoy the Champion Brands Lounge during the fair's main program on November 6, 7, and 8, with ART X Live! kicking off at 10.30 pm on Saturday.