Carlsberg Malaysia says it was never a sponsor of Hyrox Kuala Lumpur, cites local laws and cultural sensitivities
KUALA LUMPUR, Nov 5 — Carlsberg Malaysia has clarified that it was never a sponsor of Hyrox Kuala Lumpur 2026 and...
Carlsberg Malaysia has dismissed claims that it sponsored Hyrox Kuala Lumpur 2026, asserting it had no commercial ties with the fitness competition. The brewery clarified this stance on Instagram, explaining that their regional partnership with Hyrox applies solely to events in Singapore, Hong Kong, Taiwan, and Vietnam, and that Malaysia was intentionally excluded.
The company reiterated its commitment to local laws, regulations, and respect for cultural sensitivities in Malaysia. The Youth and Sports Ministry had threatened to withhold operating approvals for the event until Carlsberg's branding was removed from all promotional materials. This ultimatum came as the official race date is set for December 10-13 at Malaysia's International Trade and Exhibition Centre.
The ministry cited Article 5.2 of the Safe Sport Code, prohibiting alcohol enterprises from sponsoring or advertising sporting events sanctioned by the ministry. Failure to comply would violate Section 36(1) of the Sports Development Act 1997, carrying fines up to RM500,000 and up to five years in jail. Hyrox Malaysia later apologized for the controversy, acknowledging their oversight and confirming that the decision to exclude Carlsberg was made in consultation with the brewer, assuring that the race preparations were still on track.
Written by urgent.news from Malay Mail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
