BOOK EXCERPT: No traffic, big ideas as ‘Karoogle’ brings global tech work to KwaNojoli
A family-run tech company brings Silicon Valley-style work to the Eastern Cape Karoo, offering professionals quality careers, affordable living and mountain views.
KwaNojoli, located in the Eastern Cape Karoo, is home to the Karoo Tech Hub, a tech hub that brings Silicon Valley-style work to the region. The company, called Karoogle by those who work there, offers professionals quality careers in a place with affordable living and stunning mountain views. The tech hub was once part of an overcrowded house, but now features a massive open-plan room, a movie theater, and a popcorn machine.
The founders, Priscilla and George Groves, grew up in KwaNojoli and have since collaborated on creating explainer videos using animators and creative people from around the world. The company now has 85% repeat business due to the can-do South African spirit and the affordable prices they offer.
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