B.Riley cuts Snap stock price target on mixed quarter results

B.Riley, the investment firm, has reduced its price target on Snap Inc. stock to $8.00 from $10.00, while keeping a Buy rating. This comes after the social media company's mixed third-quarter results. On the upside, revenue grew 13% year-over-year to $6.35 billion, with gross profit margin at 57%. However, direct response advertising and subscription revenue were strong enough to offset weaknesses in brand spending.

Looking ahead, B.Riley sees potential in Snap's strong direct response advertising growth, driven by ad stack improvements and traction from higher margin ad formats. They also view the company favorably due to solid year-over-year improvements in gross margin and cost savings from a mid-April workforce reduction. Investors are currently viewing the stock as undervalued, with analysts predicting profitability in the current fiscal year despite recent losses.

At a valuation of 6.1x EV/EBITDA, based on fiscal 2027 estimates, B.Riley deems the risk/reward appealing for the stock.