ASUS brings “Design You Can Feel” to life at Dubai Design Week with THEA Café takeover

ASUS has launched its "Design You Can Feel" experience at THEA Café in Dubai Design District during Dubai Design Week, running from November 3-5, 2026. The ASUS - THEA takeover merges technology, craftsmanship and lifestyle, offering visitors a unique, tactile way to explore the brand's laptops. Marking its second consecutive year at the event, ASUS shifts focus from mere product displays to a more immersive experience centered around the Zenbook 14, an ultraportable Copilot+ PC.

The Zenbook 14, weighing just 1.1kg, features a durable all-metal chassis with Ceraluminum, providing a ceramic-like tactile sensation while maintaining lightness and mobility. Available in multiple processor configurations, the laptop supports various performance and mobility needs. Its 14-inch 16:10 OLED display, comprehensive connectivity options, and everyday features cater to study, work, entertainment, and AI-enhanced workflows.

Beyond the Zenbook 14, visitors can also explore a selection of ASUS premium devices tailored to different lifestyles, facilitating hands-on discovery of the brand's broader laptop portfolio. The activation aims to make technology feel more personal and relevant to daily life, celebrating ASUS's 37 years of innovation and offering exclusive anniversary deals across selected products.

The ASUS Zenbook 14 is now available in the UAE through the ASUS UAE eShop, with pricing starting at Dh3,499 and promotional discounts available.