Apps Can Now Try to Stop You From Canceling Subscriptions
Apple today added a new subscription retention feature for developers, allowing them to show retention messages when a subscriber goes to cancel. Apple says retention messages will appear in the subscription cancellation flow and can include text, images, or a special offer. Retention messages can be added in App Store Connect for auto-renewable subscriptions, with options for subscriber…
Apple has introduced a new subscription retention feature for developers, enabling them to display retention messages when a subscriber attempts to cancel their auto-renewable subscription. These messages, which can include text, images, or special offers, can be configured within App Store Connect and are contingent on subscriber eligibility and wait time.
Developers can further customize these messages through the Retention Messaging API, which requires a request for access. The purpose of these retention messages is to persuade subscribers to keep their subscriptions by offering discounts or highlighting reasons to maintain their subscriptions. The implementation of this feature has sparked debate on its potential impact on user autonomy and subscription management.
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