Apple VP Tom Boger on MacBook Pro weight, design, and the return of the glowing logo
Almost everyone in tech already knows about Apple’s new MacBook Pro with PROLED XDR Display, a light, bright, thin pro Mac notebook with a reference-grade touch responsive display, adding a touch of iPad to the Mac. It’s already being talked about as the future, at least of the company’s pro laptops. I spoke with Apple’s Vice President of Mac and iPad Product Marketing, Tom Boger, to find out…
Apple's new MacBook Pro with PROLED XDR Display has been generating buzz as the future of the company's pro laptops. The lightweight device boasts a 14-inch model that is about half a pound lighter and a 16-inch version that is 0.7 pounds lighter than its predecessors. Achieving this weight loss was no easy feat, as Apple's engineering team examined every component of the Mac to find ways to shave off ounces and grams without compromising functionality.
The new MacBook Pro's standout feature is its display, which Apple claims is the best in the industry. The touch-responsive panel delivers an unprecedented 10,000,000:1 contrast ratio, up to 2,000 nits of brightness, and self-emissive pixels to prevent the blooming and halo artifacts seen on other displays. The display is built using a tandem OLED panel with two stacked electroluminescent-emitting layers.
Another notable design choice is the return of the illuminated Apple logo on the MacBook Pro's lid, a feature that was absent for a decade. This change was inspired by the care and simplicity behind Apple's products, as explained by Jony Ive. Apple has taken pride in the reflective logo that appears as a shiny mirror black logo when the Mac is closed.
The MacBook Pro's success has been evident, with analyst Horace Dediu reporting that Apple may have outsold Dell in the last quarter. Additionally, Boger stated that the Mac has never been more popular, with the highest market share in Apple's history. He attributes this growth to the MacBook Neo, which has been a significant momentum creator. In the enterprise sector, the Mac is praised for being cheaper to support, more reliable, and better received by customers.
Written by urgent.news from Computerworld's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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