Anthropic partners with Plaid for AI financial advice tool

Anthropic, a provider of artificial intelligence models, has partnered with Plaid, a consumer finance network, to integrate Plaid's services into its Claude AI model. This integration enables Claude to offer personalized financial guidance to US consumers starting Thursday. Users can link their financial account information through Plaid, allowing Claude to access actual user data to provide tailored responses.

Unlike current general financial advice, this feature will leverage user-specific data for more personalized guidance. Claude will have read-only access to consumer data, ensuring it cannot perform any financial transactions. This arrangement echoes Anthropic's previous collaboration with OpenAI in May. The new personal finance feature from Anthropic will not include advertisements or sponsored recommendations.

The growing role of AI platforms in financial advice is prompting financial institutions to respond. For instance, Charles Schwab Corp. has developed its own AI assistant to assist customers in accessing insights using the company's internal sources.