Tata Mumbai Marathon Wins ‘Strongest Economic Impact – Emerging Markets’ In The Brand Finance Marathons 50

Mumbai, November 4, 2026 – The Tata Mumbai Marathon, promoted by Procam International, has secured the 21st position among the world's top 50 marathon brands in the 2026 Brand Finance Marathons Top 50 study and received the prestigious award for 'Strongest Economic Impact – Emerging Markets.' This dual recognition underscores the event's global standing and its substantial economic impact on emerging markets.

The Brand Finance study, the world's leading brand valuation consultancy, evaluated over 75 marathons across nine markets, including India, the US, UK, Germany, France, Canada, Brazil, Japan, and Australia, to determine a global ranking of marathon brands. The 2025 report estimated that the world's top 50 marathons generated a combined US$6 billion in economic impact for their host cities.

Vivek Singh, Joint Managing Director of Procam International, stated, "Marathons are no longer just races; they are engines of participation, city pride, and economic activity." The Tata Mumbai Marathon has demonstrated the potential of an indigenous sporting property when purpose, scale, and community unite. Adrion Terron, Head of Corporate Brand & Marketing at Tata Sons, added, "The marathon is a celebration of Mumbai's resilience, dynamism, and inclusive spirit."

Michelle Taylor, Global Head of Sports Sponsorships at Tata Consultancy Services, emphasized, "The Tata Mumbai Marathon exemplifies how sport can unite communities and inspire healthier lifestyles." Shreepad Shende, Chief Marketing Officer of IDFC FIRST Bank, noted, "The marathon is more than a race; it inspires healthier lifestyles and brings communities together, aligning with the 'Customer First' philosophy."

Scott Moore, Head of Sports Services at Brand Finance, explained, "The growth of marathon running in Asia, especially in India, reflects the rising influence of mass-participation sport." The recognition highlights the Tata Mumbai Marathon's role in building a globally recognized brand while creating value beyond race day, reflecting the potential of mass-participation sporting events to shape sporting culture and generate lasting impact for host cities.