Skincare brand accused of using AI to copy competitors' imagery
An Australian skincare brand once aligned with Kim Kardashian has been accused of posting AI-edited copies of competitors' marketing images on social media.
The skincare brand BodyBlendz is being accused of using AI-edited images copied from competitors, according to a Sydney photographer. BodyBlendz, which previously promoted reality star Kim Kardashian, has been accused of copying promotional images from Luna Bronze, a small skincare business. The co-founder of Luna Bronze stated that the cost and time involved in creating the original images is significant, and that BodyBlendz skipped the investment in creative time.
Luna Bronze has since removed the copied images, and BodyBlendz has not responded to requests for comment. Additionally, a UK sunscreen brand and an Australian reality TV star have also accused BodyBlendz of using their images without consent. In response, BodyBlendz removed several posts, including one allegedly copying the work of a photographer named Lucy Alcorn.
Alcorn claims that AI was used to alter her original image, and she believes this demonstrates the need for stronger guardrails to protect creatives in Australia. She suggests introducing small claims courts to handle such cases, as the legal costs involved in pursuing such claims can be too high.
Written by urgent.news from ABC News AU's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
